Day 1 SXSW Interactive
There was a talk today by a guy named Paul Annett who works with Clearleft (aka Elf Cartel -the elf name was an experiment in creating an anagram out of the company’s letters and it stuck, so much so I wrote it down in my notes as his company)
His talk focused on the clever examples of designs which have not just engaged, but also delighted users.
We often talk about the ROI of engagement, which is important, if not critical.
But I think we can take it a step further and start looking at the ROI of delighting our users. Giving them not only what they expect, but a design that creates a sense of enjoyment for them. That experience is a memorable one and one a user wants to pass on to as many people as possible as a result.
Examples he used include: (sorry I don’t have all of the links on hand)
The arrow in the Fed Ex logo
Hidden Mikey’s - hidden all over Disneyland and some that are only viewable in aerial photos.
This ‘n That magic trick (check it out on you tube)
Google Moon -http://www.google.com/moon/ - zoom all the way in
http://www.webleeddesign.com/ - watch the paint
Kyan http://kyanmedia.com/ -scroll to the bottom and click on the worm, you’ll like it
http://producten.hema.nl/ -this was actually sent around rtc last year, and it is destined to be a classic.
As soon as I can get a hold of his posted presentation I’ll forward the rest of the links along, but in the meantime I think as designers we need to strive to create some element of delight in our designs, while also figuring out how to measure it to help show just how valuable doing so is.
